Jim Hogg for Governor
We created a modern political campaign website concept for Jim Hogg’s historic 1890 run for Texas governor.
This showcase website reimagines Jim Hogg's 1890 campaign as a modern political website. The project combines historical research, campaign messaging, visual design, and responsive development to show how a clear digital presence can make a candidate, platform, and story easier to understand.
1890, Reframed
We treated this project as a modern campaign website built around a historical candidate.
The goal was not to make the website feel old. It was to imagine how Jim Hogg's 1890 campaign could be presented today — with clear messaging, strong visuals, practical navigation, and a structure built for modern voters.
We worked from historical sources to reinterpret Hogg's platform in a modern campaign format. The site organizes his priorities into clear sections, making the ideas easier to understand without losing the historical context behind them.
Balanced Colors
For the logo, we wanted to create something clear and without feeling locked into today's political color codes.
Red and blue were natural choices. They appear in the Texas flag, they feel familiar in American campaign design, and they give the identity the energy expected from a political website. But we deliberately avoided making either color dominant.
That balance was important. Jim Hogg was a Democrat, but this project is not about recreating modern party politics around a historical figure. The design focuses on Hogg as a candidate, his platform, and the political environment of 1890 Texas.
AI-Assisted Visuals
For the visual direction, we combined AI-generated campaign-style media with historical sources to create images that feel appropriate for a modern political website.
We also designed a campaign merchandise experience, including e-store interface and visual concepts for shirts, hats, and coffee mugs. Some items were created to feel relevant to the campaign period while still fitting naturally into a modern online store.
Campaign Stripes
We created two slightly angled parallel lines as an informal campaign symbol.
The stripes reference Hogg’s record as Texas attorney general, when railroad reform became one of his defining issues. In the design system, they suggest railroad tracks — a simple visual link to his fight against monopoly power and unfair railroad practices associated with railroad magnate Jay Gould.
We chose not to include the stripes directly in the logo. The logo needed to stay simple, readable, and easy to use at different sizes. Instead, the stripes appear throughout the website as a supporting graphic element across sections, layouts, and campaign materials.
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